Free lead generation resources
Prompts, calculators and sheets for each part of a lead system: the offer, the math, the ads, the follow-up and the numbers.
The offer comes before the ads
The allowable-CPL math
Creative volume rules
Follow-up speed is the multiplier
Run it on rules, not moods
- Kill, keep or raise an adIt applies five written rules to your ad numbers and returns one decision per ad, with the rule and the numbers behind it. "Not enough evidence" is an allowed answer.
- The weekly numbersIt turns a week of numbers by source into cost per lead, per booked call and per customer, and the rates between them. It names the one stage holding everything back and sets one action for next week.
Other channels: outbound
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